Hochschule W\u00fcrzburg-Schweinfurt
\nFakult\u00e4t Wirtschaftswissenschaften<\/em>
\n Leiter des Masterstudienganges Marken- und Medienmanagement<\/em><\/p>\n

Forschungsschwerpunkte und Advisor f\u00fcr…<\/strong><\/p>\n

\n
• Markenidentit\u00e4tsfindung und Markenpositionierung<\/li>\n
• Internal Branding zur Markenverankerung bei den Mitarbeitern<\/li>\n
• Entwicklung von Markennamen und Claims<\/li>\n
• Multisensuales Erlebnismarketing<\/li>\n<\/ul>\n

  Link zur Universit\u00e4tsseite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Hochschule W\u00fcrzburg-Schweinfurt Fakult\u00e4t Wirtschaftswissenschaften Leiter des Masterstudienganges Marken- und Medienmanagement Forschungsschwerpunkte und Advisor f\u00fcr… Markenidentit\u00e4tsfindung und Markenpositionierung Internal Branding zur Markenverankerung bei den Mitarbeitern Entwicklung von Markennamen und Claims Multisensuales Erlebnismarketing Link zur Universit\u00e4tsseite<\/p>\n","protected":false},"author":1,"featured_media":744,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/single-testimonial.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/pages\/748"}],"collection":[{"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":7,"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/pages\/748\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/pages\/748\/revisions\/896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/www.techchild.at\/marketing-intellichance\/wp-json\/wp\/v2\/media?parent=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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